TRACI BALDWIN
LIFE'S BETTER WHEN YOU SHARE IT
MY STORY
Hi, I’m Traci… mama of three girls, wife to my amazing husband, former teacher, and now a full-time mom and sharer of all the things I love. I went from teaching other kiddos to spending more quality time with my own family.
These days you’ll find me juggling kid schedules, dinners, keeping everyone where they need to be and using clean skincare + beauty products that actually work. I’m all about simplifying routines, protecting my peace, and creating a life that feels good from the inside out.
FINDING THE JOY
The real joy for me is sharing the things that make life easier, more beautiful, and more fun. Whether it’s skincare that gives you that effortless glow, non-toxic swaps for your home, or the little everyday rituals that keep me sane… I love letting you in on what’s helping me most.
Think of this space as your girlfriend group chat... the one where we hype each other up, swap recommendations, and celebrate the wins (big and small). That’s the energy I always want you to feel following me.
Want in? Tap below to get my best finds
+ first looks straight to your inbox.
we may be soul
sisters if
YOU NEVER WANT TO MISS A MOMENT WITH YOUR KIDS BECAUSE YOU KNOW THESE YEARS GO FAST.
CHIPS, SALSA AND GUAC SOUNDS LIKE A PERFECT GIRLS NIGHT TO YOU.
YOU’RE MULTITASKING LIKE A PRO—MAKING DINNER, SENDING VOICE MEMOS, AND YELLING AT YOUR KIDS TO GET ALONG!
YOU WANT SKINCARE THAT ACTUALLY WORKS, BUT DON’T HAVE TIME FOR A 10-STEP ROUTINE.
YOU’VE THOUGHT ABOUT A SIDE HUSTLE BUT NEED SOMETHING THAT FITS YOUR LIFE, NOT THE OTHER WAY AROUND.
YOU’RE CRAVING A COMMUNITY OF WOMEN WHO GET WHAT IT MEANS TO JUGGLE BUSINESS, MOTHERHOOD, AND EVERYTHING IN BETWEEN.
LET'S WORK TOGETHER
BUILD YOUR BRAND.
BUILD YOUR FREEDOM.
When I share something, it’s because I’ve used it, loved it, and can’t keep it to myself.
From clean beauty to wellness rituals to building a life with more freedom, this is where I pull back the curtain.
Whether you’re here to shop, learn,
or explore what’s possible for your own journey… there’s always a seat for you at
my table.
